About
Föreningen Mjölkdroppen is a nonprofit organisation founded in 1928, that supports science and education in child care and health.

Challenge
The organisation did not have a website and needed one. They also needed a graphic profile that could be used throughout their communication. It needed to be classic, without feeling outdated.

Solution
As a tribute to the roots of the organisation we created illustrations and artwork to convey a feeling of tradition. Then we applied it onto a very modern, minimalist esthetic. A single color (a shade of blue found in a booklet used by the organisation some years ago) made a nice, stark contrast to the white and black otherwise used, and provides a nice association to healthcare in general.

Logotype

Typography – Headlines

Typography – Body text

Illustrations